UK travellers visiting holiday destinations of the past, says study

• 14th May 2013

A new study has found that many Brits are dismissing exotic breaks in favour of destinations they used to visit as children.

The research, which was carried out by TravelSupermarket, questioned more than 2,000 adults. It found that 48 per cent questioned had been back to a holiday destination that they visited as a child. Nearly a third who had returned to a nostalgic destination also said they had been back there in the past two years.

Talking about the trend, a spokesperson for TravelSupermarket told telegraph.co.uk: "We can't afford to get a family holiday wrong, especially as the current economic climate is putting pressures on families to get the best value."

These destinations could include coastal trips or a visit to one of the many campsites available around the UK. The main reason those in the survey said they were visiting these familiar destinations is because they said they knew they would enjoy themselves. Thirty-nine per cent also said they wanted their children to have the same holiday experience as they did.  

The news will come welcome to British tourist board VisitEngland, who are currently working on a campaign to get the British public to holiday at home. The campaign features legendary animated British characters Wallace and Gromit and is costing around £4 million to implement, according to bbc.co.uk.