Form and Aesthetics at the Fore with Primus' New CampFire Range

Do you value form and aesthetics when it comes to camping equipment? Or is function all you care about? It seems that Primus think that there is a substantial market of people who want chic as well as functional cookware for their upscale camping expeditions. Are you one of the on-trend campers that they are targeting with their new cooking range, or will you be sticking to a small pack stove and noodles?

This new range, Primus CampFire Range, is made from high-quality materials like stainless steel, brass, oak, polycotton and leather. It also features clean Scandinavian design, all sleek lines and polished curves. This new range still has the same engineering and quality that their award-winning expedition and trekking stoves are renowned for but Primus clearly felt that for this market, aesthetic design was just as important as technical design. This is not a criticism, far from it, it is merely an interesting point of fact.

This new up-market camp-cooking range seems to be the sort of thing that polarises campers into two opposing camps. In one corner, those who like back to basics camping and in the other, the growing number of campers who also enjoy glamping and the finer things in life. No matter which camp you are in you will surely find intriguing the market trends at play here. Form and aesthetics are certainly becoming more important amongst at least some campers.

The range includes two-burner stoves - the Onja, Kinjia and Tupike - cooking utensils, pots and frying pans, cutlery, plates, a universal beaker and various other cooking accessories. These are camp cooking things for those who really do cook while they are camping, rather than just opening a packet or a tin and getting back to basics. This is luxury cooking for a family or group of friends for whom the cooking outdoors in an objective and goal in its own right as opposed to just a means of fuelling a tired body. It is interesting that more and more campers are choosing to make trips of this sort rather than the traditional back to basics camping trips that were more common in the last century.

Among the highlights of the range is the Onja stove. This sleek design features luxury materials like steel, oak and leather. It can all be folded away in its own briefcase-style bag and is made more portable by the attached strap. Although it’s compact enough to be carried easily, the double burner stove is big enough to take two full-size pans. The body doubles as a wind protector, Meanwhile, the oak lid doubles as a sturdy chopping board or serving platter.

The key thing with these great new designs is that yes, they do pay a lot of attention to form and aesthetics but, crucially, they also deliver when it comes to function. No doubt these stoves will be popular with savvy modern campers for whom weight is not a problem and who like to enjoy good food in great locations on their camping trips rather than looking at them as an exercise in endurance.