Sales of UK breaks increase as 'Staycation' makes comeback

The UK travel and tourism industry is preparing for a big summer ahead as sales of UK breaks rose by 9 per cent, according to recent figures.

Coach company Door2Tour, who had previously reported a four per cent rise in sales earlier in the month, announced this week that the numbers for bookings had now gone up by almost 10 per cent.

Contributing factors could include the government encouraging UK residents to stay at home for their holidays and a multi-million pound campaign by VisitBritain, promoting the 'staycation'.

Adverts featuring the likes of Stephen Fry, Harry Potter star Rupert Grint and Julie Andrews only started screening earlier in the month, so those behind the campaign as well as hotels and campsites across Britain will be glad to hear of the immediate impact that has been made.

Not only this, but express.co.uk reported that hundreds of companies are set to back the campaign by offering discounts of up to 20.12 per cent on selected days out and activities.

Of the news, Rachel Jones, an Online PR and Marketing Co-ordinator for Door2Tour told prnenewswire.co.uk that Europe was an attractive destination because of the "guarantee of sun, sea and sand".  

She went onto say: "Our figures have shown that although the credit crunch is still affecting many of our customers, it has not dampened their spirits where holidays are concerned."

She concluded by saying: "Let's hope that will all the focus on the UK and the possibility of a beautiful summer, people will be persuaded that holidaying at home is the far better option this year."